Twitter features Super Follows to allow creators to generate monthly revenue from subscription-based content

Twitter launched a Super Follows feature on its social media platform on Wednesday that would allow creators to generate monthly revenue by sharing exclusive subscriber content with their followers.

People in the US and Canada using iOS can Super Follow a select group of people in the US, the company said, adding that the feature would be released to people using iOS globally in the coming weeks.

By February, the company had outlined plans, which included tips and paid subscriptions to Super Follows some accounts, to achieve at least $7.5 billion (about Rs. 54,780 crores) in annual revenue and 315 million daily monetizable active users ​​(mDAU) by the end of 2023.

Creators can set a monthly subscription of $2.99 ​​(about Rs. 220), $4.99 (about Rs. 360) or $9.99 (about Rs. 730) per month to monetize bonuses, content from behind the scenes to its most engaged followers through the feature, Twitter said.

Earlier in the day, Twitter announced it would release a security feature that allows users to temporarily block accounts for seven days for using harmful language or sending unwanted replies.

Once Safe Mode is enabled, Twitter systems will check the tweet content to assess the likelihood of a negative engagement and the relationship between the author and respondent. Accounts you frequently interact with won’t automatically be blocked, the company said, as it takes into account existing relationships.

“We want people on Twitter to enjoy healthy conversations, so we’re limiting the oppressive and unwanted interactions that can interrupt those conversations,” the company said.

© Thomson Reuters 2021


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