Bluesky, an organization founded by Twitter to build technology aimed at fundamentally changing how social media platforms operate, on Monday announced a leader for the project nearly two years after Twitter head Jack Dorsey first announced it.
Jay Graber, founder of a social events startup who also worked as a cryptocurrency developer, will lead Bluesky and is currently focused on hiring and building the group as an independent entity outside of Twitter, a spokesperson said.
Although the Internet was built as a decentralized network, which means that no one owns it, a large part of web traffic today is controlled by the big search engines and social media companies like Alphabet’s Google and Facebook who decide each one the rules of your platforms, such as the type of content allowed.
Bluesky is trying to introduce a new decentralized technology, the idea being that Twitter and others will become Bluesky’s customers and rebuild their platforms on top of the standard, Dorsey said earlier.
This will allow for collaboration in building content algorithms that better promote “healthy conversation” and reduce the burden on individual companies to tackle issues such as abuse and hate speech, Dorsey said in March in written testimony to a House Committee. USA.
The project is “complex and unprecedented,” Dorsey wrote, and is expected to take years to build.
© Thomson Reuters 2021
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