Singapore-based Sea’s Shopee has launched a recruiting campaign for suppliers to sell in what it calls “Shopee India” and is increasing hiring in the country, according to YouTube videos and job postings.
“Shopee is coming to India!” announces a video posted in early August that promises free, commission-free shipping to sellers and buyers, linked to a recruiting form for sellers.
A company source said the company is cautiously preparing to expand operations in India, with no launch date set yet.
Although Sea has a team in India, it currently does not offer e-commerce services in the country.
Shopee has posted a number of job ads in India over the past few weeks for positions ranging from seller operations to compliance, but has not launched a localized app or website.
A spokesman for Sea did not immediately respond to requests for comment.
The $172 billion Southeast Asian group (about INR 12.60.615 crores) has already had success in India with its Free Fire game, which it describes as the country’s highest-grossing mobile game.
Shopee’s cautious move in India follows a successful expansion into Latin America, with the e-commerce company’s launch in Chile, Mexico and Colombia in early 2021, after becoming the most downloaded app in Brazil.
Shopee is already the dominant e-commerce company in Southeast Asia, according to market researchers, generating $1.2 billion (approximately Rs. 8,800 crores) in revenue globally for the quarter ended 30 June.
© Thomson Reuters 2021
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