Instagram has announced that it will start asking users to fill in their birthday details. These requests may initially be dropped, but the social media giant seems to make it mandatory eventually to continue using Instagram. These prompts aim to understand everyone’s age on Instagram and prevent content not suitable for young people from appearing in your feeds. Instagram says this information is needed for new features it is developing to protect young people.
In a new blog post, Instagram says it will start asking users for birthdays when they open the app. This is only for those who have not provided their birth date details in advance. Instagram will show these users a notification at the top of their feed a few times, and if they don’t provide their birthday details to some extent, they’ll need to share them to keep using the app, the company says.
Also, if users see warning screens in their posts, Instagram will ask for their birthday before the post can be revealed. This was not the case previously, as users could simply click the ‘View Video’ or ‘View Image’ button at the bottom of the notice and see the hidden content. Moving forward, all users who have not shared their birth date will see a ‘Confirm your age’ button. These screens aren’t new, and Instagram already shows them in posts that can be sensitive or explicit. This new alternative solution aims to limit access to certain content based on age.
Instagram is also working on the ability to estimate a person’s age using artificial intelligence that takes into account factors such as “Happy Birthday” posts. This new system will recognize users who entered the wrong date of birth and then alert them with options to verify their proper age. Instagram says this work is still in the early stages and the release will happen sometime in the future.
All of these measures are being put in place to create a safer environment for young people on Instagram. Instagram seeks to provide the right experiences for the right age group and block certain content for young people. Instagram recently introduced new features in which it standardized new accounts belonging to under-16s in a private setting and also prevented adults from sending messages to under-18s who didn’t follow them.
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