Facebook “triggered” more than 33.3 million pieces of content across ten infringement categories proactively during the June 16-July 31 period in India, the social media giant said in its Tuesday compliance report -fair.
Facebook’s photo-sharing platform, Instagram, took proactive measures against around 2.8 million pieces in nine categories during the same period.
The company said it received 1,504 complaints from Facebook users and 265 complaints from Instagram through its Indian complaints mechanism between June 16 and July 31, and the social media company responded to all of them.
A Facebook spokesperson said over the years, the company has consistently invested in technology, people and processes to keep users safe and secure online and allow them to freely express themselves on its platform.
“We use a combination of Artificial Intelligence, reporting from our community, and reviewing our teams to identify and review content against our policies. In accordance with IT Rules, we publish our second monthly compliance report for the 46-day period – June 16 to July 31,” the spokesman said in a statement to PTI.
This report contains details of content that was proactively removed using automated tools and details of user complaints received and actions taken, the spokesperson noted.
In its report, Facebook said it “fired” more than 33.3 million pieces of content across ten categories during the period June 16-July 31, 2021.
This includes spam-related content (25.6 million), violent and graphic content (3.5 million), adult nudity and sexual activity (2.6 million), and hate speech (3.24,300).
Other categories in which content was triggered include intimidation and harassment (1,23,400), suicide and self-harm (9,45,600), dangerous organizations and individuals: terrorist propaganda (1,21,200) and dangerous organizations and individuals: organized hate (94,500) .
” Triggered ” content refers to the number of pieces of content (such as posts, photos, videos, or comments) where an action was taken for a standards violation. Taking action could include removing a piece of content from Facebook or Instagram or covering photos or videos that might be disturbing to some audiences with a warning.
The proactive rate, which indicates the percentage of all content or acted accounts that Facebook found and flagged using technology before users reported it, in most of these cases ranged between 86.8-99.9 percent.
The proactive removal rate of bullying and harassment-related content was 42.3 percent, as this content is contextual and highly personal in nature. In many cases, people need to report this behavior to Facebook before it can identify or remove such content.
Under the new IT rules, major digital platforms (with over 5 million users) will have to publish periodic compliance reports every month, stating the details of complaints received and actions taken. The report should also include the number of specific communication links or pieces of information that the intermediary has removed or disabled access as a result of any proactive monitoring conducted through automated tools.
In the period from May 15th to June 15th, Facebook “fired” more than 30 million pieces of content in ten infringement categories, while Instagram took action against about two million pieces in nine categories during the same period.
For Instagram, 2.8 million pieces of content were triggered in nine categories during the period from June 16th to July 31st. This includes content related to suicide and self-harm (8.11,000), violent and explicit content (1.1 million), adult nudity and sexual activity (6.76,100), and bullying and harassment (1.95,100).
Other categories in which content was triggered include hate speech (56,200), dangerous organizations and individuals: terrorist propaganda (9,100), and dangerous organizations and individuals: organized hate (5,500).
Between June 16 and July 31, Facebook received 1,504 complaints through its Indian grievance mechanism. “From those reports we received, we provide tools for users to resolve their issues in 1,326 cases. This includes pre-established channels to report content for specific violations, self-correction streams where they can download their data, means to resolve hacked account issues, etc. . , “he said.
During the same period, Instagram received 265 reports through the Indian grievance mechanism and provided tools for users to resolve their issues in 181 cases, he added.
Earlier in the day, Google said it had received 36,934 user complaints and removed 95,680 pieces of content based on those complaints, and removed 5,76,892 pieces of content in July as a result of automatic detection in the month of July.