Amazon-branded TV will launch in the US in October, after nearly two years of development: report

Amazon is planning to launch its Amazon-branded TV in the US as early as October, Business Insider reported on Thursday.

The launch, involving teams from Amazon Devices and Lab126, has been underway for nearly two years, the report said, citing people familiar with the matter.

The TVs, which will be powered by Alexa voice assistant, are currently designed and manufactured by third parties, one of which is TCL, the report added.

Amazon did not immediately respond to Reuters’ request for comment.

The tech giant had already launched an AmazonBasics TV in India late last year.

In other Amazon-related news, CEO Andy Jassy said on Sept. 1 that the company is planning to hire 55,000 people for corporate and technology roles worldwide in the coming months. That’s equal to more than a third of Google’s workforce as of June 30, and nearly all of Facebook’s.

Jassy, ​​​​in her first press interview since rising to Amazon’s top job in July, said the company needed more firepower to keep up with demand in retail, cloud and advertising, among other businesses. He said the company’s new bid to launch satellites into orbit to expand broadband access, called Project Kuiper, would also require many new hires.

With Amazon’s annual job fair set to kick off Sept. 15, Jassy hopes now is a good time to recruit. “There are so many jobs during the pandemic that have been displaced or changed, and there are so many people who are thinking about different and new jobs,” said Jassy, ​​​​who cited a US PwC poll that 65 percent of workers wanted a new show .

“It’s part of what we think makes ‘Career Day’ so timely and useful,” he said. The new hires would represent a 20 percent increase in Amazon’s corporate and technology staff, which currently number about 275,000 worldwide, the company said.

© Thomson Reuters 2021


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