Strategic investment from Accion and Arbor Partners Asia strengthens DemystData’s position in a $12 billion vast information marketplace.
New York, NY (PRWEB) Aug 28, 2012
DemystData (“Demyst”), a record startup that helps financial institutions daub into a bomb expansion of online, social, and inner information announced now that it has sealed on a Series A investment led by Accion and Arbor Partners Asia. The company’s product, https://demystdata.com, enables real-time research of both consumer and tiny business profiles permitting for softened decisioning as a outcome of richer, some-more applicable information. DemystData will use a new appropriation to grow a organisation of engineers and information scientists to support augmenting direct globally.
Mark Hookey, Founder and CEO of DemystData, commented, “This investment will accelerate a ability to rise products that concede financial instituions to precedence some of a world’s newest information sources and benefit present entrance to deeper patron profiles. Large banks and rising disruptive lenders have an augmenting need to know some-more about their customers; yet, they are too mostly compelled by a stipulations of credit business information and difficult IT formation processes. DemystData uses vast information and rising technologies to solve this flourishing problem.”
Paul Breloff, Managing Director of a Accion Venture Lab, an Accion seed investment beginning handling a Demyst investment, said: “Our investment in Demyst highlights a concentration on record and business indication innovations that have a intensity to radically urge financial entrance for a globally underserved and socioeconomic bottom of a pyramid. Demyst is a breakthrough record that can assistance financial institutions around a world, including microfinance institutions, some-more good and responsibly strech neglected patron segments with credit and other financial services. Partnering with Demyst helps us clear both a financial and amicable earnings of reaching these customers.”
Melissa Guzy, owner of Arbor Partners Asia, said: “We are vehement to partner with Mark and his organisation during DemystData as we strengthen a concentration on early theatre investments in vast information startups that expostulate genuine business results, from a infrastructure turn right by to analytics. Demyst’s solutions can yield business-ready discernment to change a approach financial institutions weigh consumer credit risk and benefit nuanced bargain of their customers. We see outrageous intensity for expansion for this record as financial institutions use it to make some-more sensitive investment decisions to extend their lending capabilities, while minimizing risk.”
Demyst now processes millions of exchange for clients in a United States, Asia, and Europe. Financial institutions including vast tellurian banks, online lenders, and under-banked use providers can comprehend 20% expansion event by sourcing, evaluating, and portion financial services business with a DemystData platform.
Founded in 2010, DemystData helps financial institutions optimize patron interactions by softened entrance to information. We move together a best accessible online, social, and inner association information to emanate some-more extensive profiles and polished patron predictions. This happens in genuine time and is delivered around an API. DemystData has offices in New York and Hong Kong. For some-more information, greatfully visit: https://demystdata.com
Accion is a tellurian nonprofit dedicated to building a financially thorough world, with entrance to mercantile event for all, by giving people a financial collection they need to urge their lives. A universe colonize in microfinance, Accion has helped build 62 microfinance institutions in 31 countries, reaching millions of clients on 4 continents over a final 50 years. The Accion U.S. Network is a largest microfinance network in a nation and, given inception, has served hundreds of thousands of clients with loans and support. The Accion Venture Lab is a seed investment beginning that supports innovative startups and early-stage enterprises in a financial inclusion space. For serve information, revisit http://www.accion.org/venturelab.
About Arbor Partners Asia
Arbor Partners Asia (“Arbor Asia“) is an early-stage try collateral organisation focused on partnering with companies via a Big Data ecosystem that residence a large volume of information being generated and collected online. Arbor Asia invests in companies building a enabling record as good as a applications and services to renovate straight markets by extracting intelligent and actionable research with a concentration on finish markets in Asia. The organisation was founded in 2012 by a organisation of gifted investment professionals in Silicon Valley, China and Hong Kong, led by attention maestro Melissa Guzy. The Arbor Asia organisation has a successful lane record of investing in, growing, and exiting try investment opportunities in a U.S. and Asia, and years of entrepreneurial knowledge building innovative record companies.