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Pantone Beachwear opens its first store in Saint Tropez

The Pantone brand, of Pantone color bridge fame, is set open its first Pantone Beachwear shop in the posh Mediterranean town of Saint Tropez, on the French Riviera. The opening is scheduled for June, and the shop will sell a range of swimwear items, in a retail space designed by Humbert Poyet’s interior decorators.

The shop’s interior is inspired by the Rubik’s Cube 3D mechanical puzzle. The Pantone Beachwear collection includes five swimsuit styles, each of them available in 25 different colors.

The color trends for this summer include Hawaiian Ocean blue and Tangerine Tango red.

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