MILAN (Reuters) – Kazakh billionaire Goga Ashkenazi, best famous for her prosperous lifestyle and high-society friends, has concluded to buy a infancy interest in fashion house Vionnet, a latest merger of a European luxury code by new-money investors.
The London-based businessman with interests in a oil attention will assistance a house, founded in 1912 by French couturier Madeleine Vionnet, grow in a globalised industry, notwithstanding headwinds in Europe, a association pronounced in a matter on Tuesday.
Vionnet, famous for a liquid uneven dresses ragged by film stars such as Madonna and Natalie Portman, was relaunched in 2009 by a organisation of Italian investors led by former Valentino arch Matteo Marzotto.
The association expects revenues of 9.5 million euros ($12.12 million) in 2012, a dump in a sea in a multi-billion-dollar oppulance industry, though that series is on a rise. Its revenues jumped 40 percent to 7.3 million euros in 2011.
“I trust conform brands contingency find a approach to account their expansion while respecting their artistic process,” Marzotto told Reuters.
Vionnet aims to open a monobrand store in Paris after opening a initial salon in Milan this year. Its 1,400-euro dresses are sole in 190 multibrand stores worldwide.
Marzotto, a member of Italy’s heading weave family, bought a tiny French residence 3 years ago, during a rise of a financial crisis, after heading Valentino for dual years.
A penetrating investor, Marzotto pronounced he was committed to a brand, that he will continue to conduct with his dual Italian partners.
Marzotto pronounced Ashkenazi, also a customer of Vionnet, had been looking to deposit in a conform brand.
A period of investors from fast-growing markets have been gnawing adult high-end European brands. Chinese YGM Trading Ltd concluded this month to buy Aquascutum, a unsuccessful oppulance garments builder that has dressed kingship and politicians, for 15 million pounds ($24 million).
In December, Chinese menswear organisation Trinity Ltd bought Italian conform house Cerruti for $70 million.
(Reporting by Antonella Ciancio; Editing by Will Waterman)
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